Using the Latest Technology to Your Advantage

February 07 2017

To be competitive in the world of real estate, it helps to stay on top of the latest trends in technology. See what's new and how you can use it in your marketing strategy.

Show the Big Picture
Drones literally take real estate photography and video to the next level. There's no better way to show potential buyers an overview of the home, property, community and natural surroundings. And since location is so important to selling homes, it's helpful to feature neighborhood attractions.

Be Visually Creative
Real estate and visual content go hand in hand, and Snapchat and Facebook Live are ideal platforms for sharing it. All you need to get started is a smartphone and a little imagination.

  • Snapchat -- Since users know the content won't last long, Snapchat makes it a must-see experience. You can give a virtual tour, review nearby amenities, go on location and highlight a local hot spot. If it informs prospects and adds appeal to your listing, you're on the right track.
  • Facebook Live -- The same ideas translate to Facebook Live, only now you're interacting with your followers in real time. That means you can broadcast live from your next open house and actually field questions from remote viewers, increasing your pool of potential buyers.

Jump on Board
The augmented reality game Pokemon Go was a big deal in 2016, and savvy agents took notice. Listings featured PokeStops, gyms and other elements of the mobile app. While it may sound like a far-fetched idea, the game attracted players of all ages, potential homebuyers included. And whether or not it was done tongue in cheek, it still got homebuyer and media attention.

So what's the key takeaway? By associating your listings with the latest trend, you can increase your chances of getting prospects in the door.

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