Be a trusted expert for first-time buyers
March 06 2018
Purchasing your first home can be daunting. First-time buyers may not know the process, and a wrong decision could cost them for years to come. What they need is a guide who can help them navigate the journey -- that's where you come in!
Here are five ways you can build trust and rapport with more first-time homebuyers.
1. Engage Early -- Start building rapport with first-time buyers before they enter the market. At this point in their lives, you want to be there to educate, not make a sale.
2. Educate -- Create content to answer questions they don't even know they need to ask. Potential topics include mortgage financing, homebuyer tax credits and how-to guides for addressing credit and debt.
3. Be Where They Are -- aka: If your audience is on Snapchat, you should be, too. Today's homebuyer reads online reviews, signs up for newsletters and follows trusted brands on social media. Aim to provide useful, engaging content that's platform specific.
4. Be Available -- First-time buyers will rely on you a little more than others, so you need to be readily available. Providing timely responses to texts, calls or emails is a necessity. Even if there's nothing new to report, it's a good idea to touch base with the client.
5. Be a Trusted Friend -- Find out exactly what clients want and let that guide your search for the ideal home -- even if that means steering clients away from certain listings. You don't want to sell them on a home they'll later regret.
When it comes to building relationships with first-time buyers, your role boils down to trust, transparency and knowledge. By connecting with first-time homebuyers on such a personal level, you develop a sense of loyalty that will likely bring you repeat business and referrals.
Is 2018 the year you make the change? If so, Keller Williams can help. A commitment to training and coaching at every level is at the heart of Keller Williams' corporate model. Get in touch to learn how we can help you too.