4 Ways to Stay Top of Mind With Past Clients

March 21 2017

For some real estate agents, the client relationship ends with the closing. But by not engaging in regular communication, they miss out on a world of opportunity. In fact, the average Realtor acquires 14 percent of their business from returning clients and 18 percent from referrals provided by previous clients. Keeping in touch with individuals you've worked with before significantly increases your chances of earning repeat business and referrals. With that in mind, here are four ways you can stay connected and continue providing value after the sale.

1. Social Media -- Social networks let you engage followers from all walks of life, from millennial first-time homebuyers to empty nesters considering downsizing. Attract potential prospects by posting images of your listings on Instagram, complete with geotags, or give a virtual tour via Facebook Live.

2. Email Marketing -- Deliver fresh content directly to your subscribers' inboxes. If your name and email are recognizable, and your subject lines are targeted and enticing, you'll get your foot in the door. Just be sure your readers would find the content interesting or helpful and your call to action is easy to understand and execute. And don't forget social sharing buttons -- subscribers will be happy to forward or share something of value.

3. Online Reviews -- These can make or break your online reputation. While prospects may view your website, blog and social profiles, what they're really interested in is how past clients felt about working with you. If you want to make a good first impression, make time for monitoring and responding to online reviews.

4. Personalized Communications -- Sending greeting cards for birthdays, holidays and home anniversaries can help build long-term relationships. Keep it simple and just let the client know you wish them well and that you're around if they need anything. It's all about staying top of mind.

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